Mission Statement:  

WiseParent is a coalition of parents, individuals and organizations with a concern for the care and well-being of mothers, babies, and families.  We seek to assist the development of families through evidence-based wellness and prevention models. 

WiseParent promotes understanding and respect among professionals and individuals regarding current standards of care and informed health decision-making; while empowering families through advocacy and education.

• Professionals and parents alike have a need for a community organization that will educate and advocate for family wellness, without bias or judgment, by relying on the concepts of best-practice and the current research available.
• Pregnancy and birth is a normal, healthy process.
• Women have the right to labour free from routine intervention.
• Individuals have the right to make informed health decisions for themselves and their children, including informed refusal.
• Breastfeeding is the optimal choice for infant nutrition. Care providers and community partners should provide families with the resources they need to be successful.
• Mother and baby-friendly practices should be fostered by regular reviews of evidence. Advocacy for policy reform should be conducted in a timely fashion as necessary.
• Pregnancy, birth and the early infancy period profoundly affects the well-being of families and children’s long-term health